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Reducing fraud and friction in consumer experiences

Identity and credit checks during onboarding processes are causing customers to abandon their shopping carts. As regulatory oversight aimed at stopping financial fraud increases, the controls put in place for customer protection can cause friction in the onboarding process, preventing the simple, fast and convenient experience customers want.

To overcome this challenge, B2C companies and online retailers must rethink their customer journeys. The cyber security protections put in place must yield fast, accurate, low-friction and invisible identity and credit checks.  

Reducing fraud and friction in consumer experiences explores the challenges, solutions and next steps retailers can take to provide frictionless, invisible fraud detection.

Download this whitepaper to learn:

  • The most common forms of consumer fraud and how to prevent them
  • How to protect customers without impacting the customer onboarding experience
  • The industry best practices for consumer payment safety 
Download PDF here

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Digital Identity Week

09 - 10 September, 2025
Sydney, Australia
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