Fraud mitigation strategies for a seamless customer experience

In many industries, the holiday season is a boom or bust period for organizations to achieve annual business targets. As the season approaches, brands must prepare for the opportunities and threats brought by a significant surge in demand. Whether it’s the task of onboarding new customers, or keeping accounts secure, organizations that implement strategies making it easier and safer for customers to conduct business will win. Striking a balance between a seamless experience and mitigating the risks of fraud does not require sacrificing one for the other, by:

1. Building a safe and simple customer onboarding workflow with minimal friction and maximum security with early detection of fraudulent threats.
2. Responding to risky interactions with effective measures to retain security, integrity and a positive customer experience.
3. Establishing reliable and secure customer communication channel for optimized engagement.

In summary, the holiday season's heightened activity demands a careful equilibrium between customer experience and security. By implementing strategies that build trust and enable consumers to transact both easily and safely, organizations will be best positioned to drive business while mitigating losses from fraud this holiday season.

Join Amaresh Mohan from GoTo and Andy Lines from Telesign on 22 November to delve into the details of how you can make seamless and safe customer transactions a reality.

Focusing on the airlines and e-commerce industries, this webinar we will address:

• Onboarding authentic users to boosts revenue for your business.
• Reducing promotion abuse and phishing by fraudsters using breached data to create synthetic identities.
• Identifying identity threats early in the customer lifecycle using mobile insights as a defense.
• Using multiple communication channels to boost engagement with your customers.
  

Your Session Speakers

Andy Lines
Regional Director, APAC
TeleSign

Andy Lines is the Regional Director for APAC at TeleSign. With over 9 years of experience in the identity space, he now leads a team of sales professionals and is responsible for overseeing direct sales into more than sixty countries across APAC. He finds that the most fulfilling part of his career at TeleSign is helping to establish the international go-to-market functions and subsequently building an extremely capable team to support these efforts.

Amaresh Mohan
Chief Risk Officer
GoTo Group

PARTNER