4 Ways to Balance the Use of Data, Privacy Management and Customer Trust

Big data is an exciting prospect for the future of business. It allows companies to understand their customers and to build meaningful relationships with them but with a growing fear of loss of data privacy how can companies convince customers that it’s worth the risk? Organisations need to address how to strike the balance between the use of data, privacy management and customer trust. With that in mind we explore four ways to balance the use of data, privacy management and customer trust.

Rebuild Trust
Balance Personalisation and Privacy
Implement Consumer Identity and Access Management
Enhance Customer Control and Support Open Data

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